Milk before bed
A online clothing store and my creative space where I begin and utilize my love for design
💡Overview
I create Milk Before Bed after my post-College of Music days when I found myself enamored with a myriad of interests, from music to design. Unsure of the path ahead, I decided to carve out a space that allowed me to explore and share the things that captivated my curiosity.
The name "Milk Before Bed" holds sentimental value, as it reflects a comforting ritual of mine—sipping on milk during challenging days to lift my spirits. This sense of comfort and satisfaction inspired the name for a space where creativity and passion intersect.✨
Having been operational for over 3 years now, "Milk Before Bed" has garnered a following of 2.6k on Instagram and has expanded its reach to multiple stores across Thailand.
Role
Branding & Social media designer, Store owner
Duration
3 years
Platform
Tools
Photoshop, Illustrator
🌐Logo
I associate flowers with a sense of cheerfulness, given their vibrant and varied colors. Similar to how drinking milk before bed can bring a sense of joy, this concept inspired the creation of the logo. When people think of my brand, I want them to think of colorfulness and a feeling of happiness! 😆
🛍️Product sample
Socks keychain
Christmas sticker
Christmas socks
Christmas post card
🧦Socks tag
🗝️Key takeaway
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Business lesson learned: Milk Before Bed has given me ample opportunities to learn how to run a business—not only in terms of selecting products or managing finances but also in creating a unique brand identity and content that sets it apart from others.
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Beginning of UX/UI design journey: After running this business for three years, I have discovered the joy of learning and understanding my customers, designing content specifically for them, and figuring out how to make my brand more successful through design. This store has ignited my passion and curiosity, driving me to delve into the exciting journey of UX/UI design! 🧦